Challenge: How would you design a better tomorrow?

Friday, April 29 · 10:00am - 5:00pm
Tehama 228
Workshop led by Tom Sieu from Sephora and R3.

In case you haven’t noticed, sustainability is upon us with a vengeance. But what we make of it remains to be seen. We can safely say that this idea is not going away anytime soon and it will continue to redefine the time and space in which we live. It has certainly redefined the role(s) designers play within it. As a result, the marketplace now demands more meaningful products and experiences. Today, it is no longer enough to create beautiful things, but also to create the conditions and experiences that surround these beautiful things. This means we, as designers, are in a much better position to affect change on a much larger scale than ever before. Why not start this conversation with fresh young minds?

And it can begin in our own backyards. Let’s assume responsibility in joining this dialogue and seize the opportunity for change.

Are you up for the challenge?

GOAL: AIGA Chico State design students to define local and regional design opportunities to solve for, based on sustainable best practices. Develop actionable self-initiated design projects toward these opportunities. These case studies will be included in a bigger discussion about sustainability on regional and national level to showcase the power of design as a key driver for creating better change.

Click here for more information.